1/4/2024 0 Comments Shimo investmentThere are thousands of seeds and fertilizers to choose from. “I tell them, ‘Go to Lowe’s or Home Depot one weekend, go to the Lawn and Garden Center, and then tell me where you’re going to start. “People ask me, ‘Why is this unique?'” he said. Morgan said Shimo makes growing food less intimidating for newbies. The kit ($50-$60) ships to customers’ doors and includes 100% organic soil, seeds, plant food and a grow bag made from recycled material. “When you think about growing food, it’s really that simple: soil, seed, water, sun,” the biochemist and entrepreneur said. Shimo takes Morgan back to the root of gardening, too. “This time, it was the customer saying, ‘I think you have a good product.” “Entrepreneurs will often start by creating a product and finding customers,” he said. Morgan’s last two ventures included a sustainable phone and Everblume, a hydroponic appliance that nearly made it to the business-launching TV show Shark Tank.īut unlike these two, Shimo grew more organically, he said. Sustainability runs like a vein through his three ventures. This year, Morgan launched Shimo, an organic gardening kit for novices with a little space. He did not intend to turn his hobby into a company but his friends saw his gift and spotted the business opportunity. Morgan, a biochemist, has a green thumb, and his first steps outside his house were to his backyard, where he healed through gardening. He said the attack “was 100% related to the entrepreneur life” while the diagnosis “hit me like a ton of bricks.” Morgan started feeling unsteady on his feet and a few months later, he could not get out of bed.Īfter seeking therapy, he realized his physical state stemmed from business and personal troubles: smarting from two startups that sank, due to legal and financial missteps, and reeling from his father’s recent cancer diagnosis. When Arlington resident Michael Morgan suffered an anxiety attack, he had no idea that the source of his recovery would one day become a business. Monday Properties is proudly featuring 1812 N. Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that profiles Arlington-based startups, founders, and other local technology news.
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